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This includes content marketing, advertising campaigns, Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, etc. Let us understand all these methods in brief.

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Internet Marketing is actually an umbrella term that is used to define all the activities that a business does online in order to get noticed by the potential customers. This includes content marketing, advertising campaigns, Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, etc. Let us understand all these methods in brief. Creating and distributing content that is unique to your business, product or service. This is the fastest growing means of establishing yourself in the internet marketing field.

Making a Facebook page is essential for all business, no matter how small they are. There is a ‘Like’ button on Facebook that denotes how many people prefer you over others and that they like either your business or the way you interact with them. Clearly, more ‘likes’ means a better public image.  Similarly, Twitter has ‘Follow’ concept.

 It is a micro-blogging site where you can write all about your business and activities and actively share the links and resources that you like. Again, if people like you, your business or the resources that you share, you will be followed by them. In both the cases, the users get regular updates from you which may include texts, pictures, videos, web links or anything else that you wish to share.

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