Despite strong local experience, the company struggled to rank for high-intent construction keywords.
Weak organic presence led to fewer inquiries from property owners and developers.
The company lacked clear differentiation from national and local competitors.
Website and local listings didn’t fully convey professionalism, expertise, or project successes.
Increase organic search visibility for high-value construction keywords using proven SEO methodologies.
Generate more qualified inquiries from business owners, property managers, and developers.
Establish the company as a trusted authority in commercial and renovation construction services.
Improve website engagement, conversion rates, and local search performance.
Icon Construction conducted a comprehensive SEO audit to identify technical issues, content gaps, and local SEO opportunities impacting overall website performance.
We analyzed top local construction firms and crafted a keyword strategy targeting high-intent search terms such as commercial construction near me, office renovation services, pre-construction planning, and design-build contractors.
Improved site speed, mobile responsiveness, architecture, internal linking, and added structured data to boost search visibility.
Page titles, meta descriptions, headings, and service content were optimized to improve keyword relevance while maintaining a professional and trust-focused tone.
Created educational content on commercial construction, renovations, design-build workflows, and owner tips to build trust and long-term organic growth.
Content was organized into clusters covering commercial construction, office/building renovations, pre-construction guidance, design-build projects, and client education.
Optimized Google Business Profile, improved local citations, built location-specific pages, and added schema for better local search visibility.
Domain authority was strengthened through industry directories, partnerships, local mentions, and relevant guest content placements.
This case study demonstrates how Icon Construction helps construction companies grow through strategic, performance-driven SEO. By combining technical optimization, authoritative content, and targeted local SEO, we deliver long-term visibility, high-quality lead generation, and sustainable business growth. Reach out to start your growth journey.